Real Madrid, with a new sponsor

Real Madrid has a new global sponsor. It is about Linglong Tire, leading company in the Chinese tire industry. With this agreement, the Chinese company will be involved “in several areas of the events organized by the Real Madrid, collaborating to create a series of exciting activities through innovative partnership models. Furthermore, both institutions will work together to explore new models and avenues within sports marketing, jointly promoting the integration and development of sport and business,” explains the Real Madrid website.

Read also

After the agreement, Wang Feng, president and CEO of Linglong Tire, stated on the Real Madrid website that “we feel very honored to establish a strategic partnership with a top-level club like Real Madrid. “We are confident that through our joint efforts, we will achieve even greater success and deliver more surprises to consumers around the world.”